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PlayTime Entertainment is solidifying its footprint across diverse commercial sectors, stepping onto the runway as the official entertainment partner for Manila Fashion Week.
In a news release, PlayTime Entertainment said strategic partnership marks a major cross-industry expansion for the company, bridging the entertainment and fashion industries through comprehensive digital coverage, live production support, and experiential marketing.
“We want to be part of the very important mission of celebrating Filipino fashion and showcasing the talent and creative skills of our local designers and brands,” said PlayTime Entertainment president Roy Alcid.
“It’s actually more than just a partnership with the people behind the Manila Fashion Week as PlayTime Entertainment serves as a key component of championing Filipino talent and artistry,” said Alcid.
Running from September 3 to 6, the four-day fashion showcase featured top local designers and brands, drawing industry leaders and style enthusiasts.
For PlayTime Entertainment, the collaboration represents a strategic move toward market diversification and cross-sector integration.
Known for its operations spanning talent management, sports entertainment, and digital platform development, the company said it is actively seeking new partnerships to broaden its commercial reach.
By aligning with high-profile cultural pillars like Manila Fashion Week, PlayTime Entertainment said it continues to position itself as a versatile player in the Philippine entertainment and corporate landscape. — BAP, GMA News
