They are representing the Philippines well.
The recently released list of Top 30 influencers during Milan Fashion Week proudly featured two Filipino personalities: Pia Wurtzbach Jauncey ranked at Top 6 with $2.9M EMV and Heart Evangelista Escudero at Top 14, with $2.0M EMV.
Lefty, the influencer marketing platform, explained that Earned Media Value (EMV) quantifies the monetary value equivalent to the cost of achieving the same online visibility, calculated by impressions divided by (1000 x CPM).
This recognition marks Pia’s second year and Heart’s continued presence since 2017.
However, tensions surfaced between them, with Heart subtly addressing issues of content theft and shadow banning on Instagram. Netizens speculate that Heart’s comments allude to Pia, who has been working with Heart’s former glam team.
Amidst the controversy, Pia urged against online bashing and stands for positivity, while Heart focuses on enjoying the fashion week experience.”
